Hi Kiwi, thx. It looks and feels like century old exposed brick at only 1/4 inch thick right over drywall, we have this product installed at a few locations if anyone would like to have a look. Wildfire Steakhouse at the Cosmopolitan Hotel, 8 colborne st. The Barrel Live Public House, 2180 Steeles Ave W, Concord. The 3 Brewers , east beaver creek, 125 York Blvd, Richmond Hill. The Brick style is all the same, colours are custom and endless. most designers send us a picture and we replicate it.