I think the whole thing of money came out because of how Hobbit was played out. Jack went against what he has said in the past, which was that order forms would be sent out to WOZ customers with their games.
The story about how he HAD to have Hobbit announced for the movie is dubious, and even if true, an announcement was all that was necessary, not to take pre-order money in time with the first movie. I'm sure over the next year or 2, we will see other Hobbit game titles, like for computers, consoles, phones, announced at their normal venues (E3) etc, there wasn't a whole slew of announcements around the movie on that timeline. The whole thing didn't sound right.
So, then we're left with why it played out as it did, and all we're left with is that it generates cash. The WOZ pre-order numbers have been pretty much the same since I've heard them for over the last year (1000 LEs, few hundred regulars). So there doesn't seem to be a lot of continued interest in ordering WOZ, and cash is not being generated by it. But beyond all the immense start-up costs of design, plus the factory, he now has to make those units and deliver them with no cash coming in.
Anyhow, those are the dots I'm connecting.