Punisher is my favorite comic book.
The new stuff from Garth Ennis has been great, and there has been allot more on his origin story which has all be awesome.
The comics have always been some of my favorite, the movies have all been terrible, none of the movies have been able to tackle what makes Punisher such a great character. All the movies either focus too much on the death of his family, or too much on the extreme level of violence, they never actually focus on the character and that is the mistake all the movies have made.
I don't think Punisher would be a good fit, too obscure of a character with way to many crappy movies. It most likely just more of Stern's crappy marketing dept thinking that any content is good content.